Product Marketing Manager
Job Description Job Summary Calling all writers and tech enthusiasts! Alarm.com (ALRM) is a high-growth SaaS company driving innovation in the Internet of Things (IoT) space. We've experienced steady growth over the past several years and have established a high-performing team along the way that continues to expand. We're seeking a Product Marketer to provide tactical product marketing support and fill in gaps as we continue to scale. If you're excited by the opportunity to help jumpstart product success in an exciting, competitive market, then we've got the opportunity for you! WHAT YOU'LL DO:
This position will be the ultimate jack-of- all trades and provide tactical product marketing support across various products. This position is ideal for those unique individuals who thrive in the space where data and creativity intersect. As Product Marketer, you will take on a broad array of responsibilities and your day-to-day focus will shift based on team needs as directed by the department head You will craft creative and compelling stories about how our technology is solving real-world problems and translate those stories for different audiences. You'll own product messaging and work across departments to ensure that all communications rolled out are cohesive and articulate across all channels. You will create content or tools needed for sales enablement or product launches, including decks and presentations. You will contribute to research efforts or any ad hoc requests where needed. The Product Marketing Associate is ultimately an internal consultant that will identify gaps, develop resources, and launch associated initiatives within product marketing to support business growth goals. YOU'LL THRIVE IN THIS ROLE IF:
You're a storyteller! You understand that a compelling story is more than just superb diction (although you have that too!). Customer empathy is the cornerstone of all that you create. You have a passion for evangelizing our products and the connection that they bring between people and the things they care about most -- their families, homes and businesses. You're smart, tenacious and entrepreneurial-focused. You work well under pressure and hold yourself accountable to delivering outstanding results. You're a tactician with an uncanny ability to strategize and execute at a fast pace without compromising the accuracy or quality of your delivered results. Your detail orientation and organization are unparalleled. You're inquisitive and curious. You enjoy researching complex topics and can pick up technical concepts or jargon with ease. You enjoy working in a collaborative environment with many different internal teams, including Sales, Product, Marketing, Training and Technical Support. You're comfortable with crafting communications for varying audiences, including executive leadership, board members, and external partners. DAY-TO-DAY
Responsibilities:
Develops key product content for executive reporting initiatives Helps formulate go-to market strategy for key product lines and new product launches Develops product positioning content, messaging, and sales enablement assets, including PowerPoint presentation. Acts as the Voice of the Customer champion; collects feedback from partner and end user facing teams to fuel product development and roadmaps. Supports effective product launches by driving internal consensus around delivery dates and works with all teams to ensure milestone and delivery dates are met. Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle. Creates content, assets, and tools including ROI tools, market briefs, and other materials. Develops actionable, data-driven insights to inform product and marketing strategy. Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation. Articulates how ADC technology is different, and the problems the company helps customers solve for internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences. YOUR RESUME WILL INCLUDE:
3-5 years of professional experience, preference for experience directly in Product Marketing. Experience with copywriting, technical writing, editing, UX, design, marketing content strategy Proficiency with PowerPoint Bachelor's degree preferably in English, Humanities, Communications, Journalism or similar Excellent written and verbal communication skills Passion for new technologies or a strong desire to pivot into the technology sector IT'S NICE IF YOU HAVE:
Adobe Creative Cloud and Excel experience Past experience working in an agency setting Experience supporting a technical product COMPANY INFO Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. Alarm.com earned the Top Workplace(TM) award for our employee culture and the meaningful work we do to give property owners peace of mind, help them conserve energy and water, and stay connected to loved ones. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. For more information, please visit www.alarm.com. Alarm.com is an Equal Opportunity Employer In connection with your application, we collect information that identifies, reasonably relates to or describes you (Personal Information). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment, record keeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. #LI-JK1 #LI-Hybrid
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
This position will be the ultimate jack-of- all trades and provide tactical product marketing support across various products. This position is ideal for those unique individuals who thrive in the space where data and creativity intersect. As Product Marketer, you will take on a broad array of responsibilities and your day-to-day focus will shift based on team needs as directed by the department head You will craft creative and compelling stories about how our technology is solving real-world problems and translate those stories for different audiences. You'll own product messaging and work across departments to ensure that all communications rolled out are cohesive and articulate across all channels. You will create content or tools needed for sales enablement or product launches, including decks and presentations. You will contribute to research efforts or any ad hoc requests where needed. The Product Marketing Associate is ultimately an internal consultant that will identify gaps, develop resources, and launch associated initiatives within product marketing to support business growth goals. YOU'LL THRIVE IN THIS ROLE IF:
You're a storyteller! You understand that a compelling story is more than just superb diction (although you have that too!). Customer empathy is the cornerstone of all that you create. You have a passion for evangelizing our products and the connection that they bring between people and the things they care about most -- their families, homes and businesses. You're smart, tenacious and entrepreneurial-focused. You work well under pressure and hold yourself accountable to delivering outstanding results. You're a tactician with an uncanny ability to strategize and execute at a fast pace without compromising the accuracy or quality of your delivered results. Your detail orientation and organization are unparalleled. You're inquisitive and curious. You enjoy researching complex topics and can pick up technical concepts or jargon with ease. You enjoy working in a collaborative environment with many different internal teams, including Sales, Product, Marketing, Training and Technical Support. You're comfortable with crafting communications for varying audiences, including executive leadership, board members, and external partners. DAY-TO-DAY
Responsibilities:
Develops key product content for executive reporting initiatives Helps formulate go-to market strategy for key product lines and new product launches Develops product positioning content, messaging, and sales enablement assets, including PowerPoint presentation. Acts as the Voice of the Customer champion; collects feedback from partner and end user facing teams to fuel product development and roadmaps. Supports effective product launches by driving internal consensus around delivery dates and works with all teams to ensure milestone and delivery dates are met. Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle. Creates content, assets, and tools including ROI tools, market briefs, and other materials. Develops actionable, data-driven insights to inform product and marketing strategy. Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation. Articulates how ADC technology is different, and the problems the company helps customers solve for internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences. YOUR RESUME WILL INCLUDE:
3-5 years of professional experience, preference for experience directly in Product Marketing. Experience with copywriting, technical writing, editing, UX, design, marketing content strategy Proficiency with PowerPoint Bachelor's degree preferably in English, Humanities, Communications, Journalism or similar Excellent written and verbal communication skills Passion for new technologies or a strong desire to pivot into the technology sector IT'S NICE IF YOU HAVE:
Adobe Creative Cloud and Excel experience Past experience working in an agency setting Experience supporting a technical product COMPANY INFO Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. Alarm.com earned the Top Workplace(TM) award for our employee culture and the meaningful work we do to give property owners peace of mind, help them conserve energy and water, and stay connected to loved ones. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. For more information, please visit www.alarm.com. Alarm.com is an Equal Opportunity Employer In connection with your application, we collect information that identifies, reasonably relates to or describes you (Personal Information). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment, record keeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. #LI-JK1 #LI-Hybrid
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
